Rita Ora is now not only known for her singing, her Roberto Cavalli campaign, being the face of DKNY, designing her own make-up range for Rimmel or her upcoming role in 50 Shades of Grey but can now add Adidas clothing and shoe designer to her list of accolades. She recently announced that she would be the first female artist collaborator with the German brand and has been working on the new range since being approached during New York Fashion Week in September last year. Adidas simply said to expect the unexpected and that it was…
” a match brought about by the brand’s admiration for shared rebellious natures.”
The range will be comprised of 5 collections : The Black Line(based on her London look), The Pastel Line, Colourblock Packs Line, The Spray line and Rose line.
Rita’s has always had mad love for Adidas, telling Woman’s Wear Daily…
“I’m a massive fan of the brand,… I grew up working at a sneaker store when I was 16 and am a huge sneakerhead. It’s so cool that I’m able to do this with a brand that I sold when I was younger.”
Rita says she has taken inspiration from her music, tattoos and her own personal style while conceptualizing her new range, partially in pursuit of a particular pair of trousers…
“I wanted people to be comfortable but be sexy at the same time. The inspiration actually for that was that I used to have these trousers with these see-through panels but they got ruined in the wash and I could never find another pair.”
So untill the first line is launched later this year in August, here are a few sneak peeks at the new streetwear collab…and come 1st November, I’ll be rocking this look right here for sure. Too killer!
+..for the love of fashion+